PlutoBa

Your AI-Powered Creator Partnership OS

Sponsor creators with confidence.

PlutoBa helps brands assess creator risk, spot fake engagement, sense-check rates, and flag brand safety issues - so you can make better sponsorship decisions without the guesswork.

PlutoBa Creator Score Dashboard

The problem

Most brands still pick creators using surface-level metrics like follower count and engagement rate. That hides fake audiences, risky content, inflated pricing, and undisclosed sponsorship history - and leads to wasted budget and brand risk.

What PlutoBa changes

PlutoBa gives you a structured, data-driven way to vet creators before you commit budget - so you can reduce risk, negotiate smarter, and build a repeatable sponsorship process.

Comment Analysis - Authentic vs Suspicious
See how it works →

How PlutoBa works

Creator Vetting Flow - Submit, Analyse, Report

Step 1 - Submit a creator handle

Paste a creator profile you're considering for a campaign.

Step 2 - PlutoBa's AI analyses their content

Our AI scans posts, comments, and engagement patterns to generate structured signals.

Step 3 - You get a vetting summary

A clear report covering risk, authenticity, brand safety, sponsorship history, and rate reasonableness.


Built to support human judgment, not replace it.

Features →

Turn creator guesswork into repeatable AI-driven vetting.

AI Risk Scoring

01

Know if a creator is safe to work with before you sign

A clear risk score based on content patterns, engagement behaviour, and audience signals.

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Fake Follower Detection

02

Spot inflated audiences instantly

Flags suspicious growth patterns, follower anomalies, and engagement inconsistencies.

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Engagement Authenticity

03

Separate real fans from bot farms

Analyses comment quality, repetition, timing, and diversity to assess organic engagement.

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Brand Safety Analysis

04

Avoid content that could hurt your reputation

Identifies risky themes, controversial language, and sensitive topics.

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Sponsorship History

05

See who they've worked with - and how they disclosed

Surfaces signs of prior paid promotions and disclosure behaviour.

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Rate Benchmarking

06

Sense-check creator rates before you negotiate

Compares quoted fees against similar creators in the same niche and size range.

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Centralised Comms

07

All creator conversations in one place

Keeps DMs, emails, and deal context tied to each creator profile.

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Deal Memory

08

Never forget what you agreed or what you paid

Stores historical rates and terms so you negotiate smarter next time.

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PlutoBa helps brands evaluate creators using structured signals instead of gut feel. You get clarity on authenticity, brand safety, sponsorship history, and pricing fairness - all in one place.

Is PlutoBa right for me? →

Why brands use PlutoBa

  • Avoid wasting budget on fake or low-quality engagement
  • Reduce brand safety risk before campaigns go live
  • Compare creators more objectively
  • Negotiate rates with confidence
  • Build a repeatable vetting process
  • Keep sponsorship history in one place

Built for real sponsorship teams

PlutoBa is designed for brands and agencies running ongoing creator campaigns - not one-off experiments. It helps you systemise vetting, negotiation, and deal tracking across every creator you work with.

Request early access →

Request early access to PlutoBa

PlutoBa is opening early access to a small number of brands. Early users get priority onboarding and a direct line to help shape how the product evolves.